We chose to advertise in The Insider as it’s the only media in Adelaide to reach the overwhelming proportion of international students in a direct and credible way. The quality of the publication is first class and as a result we believe wastage is very low. The students value the information and many walk into our clinic with The Insider in hand.
- Joel Kass, Globe Medical
If you think your business could benefit from reaching the extremely lucrative, yet largely un-tapped international student market in Adelaide, Melbourne or Brisbane, advertising in The Insider - International Student Guide is the most effective way to do so.
As the newly arriving students will be reading The Insider within the first few months of their studies, The Insider positions businesses favourably in the minds of students who have no previous knowledge of the city. It allows businesses to establish themselves in the international student market while the students are still discovering the city.
What is The Insider?
The Insider is a guide book designed specifically for international students who want to enjoy their new study city. Currently, international students struggle to socially adapt to new cities, often resulting with students clinging to their own ethnic groups, rarely meeting local students and struggling to get out and about. The Insider is a guide written by local and international students who have studied in the city for years. The guide covers everything from shopping, cafés, nightlife, eating out, adventure, festivals and other useful information (accomodation help, buying a car, finding a job, different courses, public transport etc). This free, annual guide aims to bridge the gap between local and international students and allow for an enjoyable period of study for international students.
Distribution
Adelaide - 12 500 copies annually
Melbourne - 20 000 copies anually
Brisbane - 15 000 copies anually
They are distributed strategically to ensure international students pick them up and hold on to them:
- Universities
- TAFEs
- Colleges
- Selected businesses with large international student markets
- Open Days (orientation weeks, expos, buddy programs)
- Student accommodation facilities
- International student support centres
- Airport
- Tourism Offices
For a full Media Kit, please contact us.